PCG Digital Marketing today announced that cDemo Mobile Inspector was chosen to receive a 2011 Automotive Website Award (AWA) in the Technology category for best mobile application. The awards were presented to the leading automotive website companies and software vendors at the AWA ceremony that took place October 7th at Caesars Palace, just prior to the DrivingSales Executive Summit.
The Technology category recognizes companies for excellence in website technology. This is a broader category that allows the AWA study team to adapt to changes in the marketplace and new solutions that may not have been on the radar screen the previous year. The Technology Awards also allows the AWA team to recognize products that have been road tested by dealers and have demonstrated outstanding value.
cDemo’s Technology Enables Dealers to Merchandize Cars Faster
cDemo’s Mobile Inspector gives dealers the ability to merchandize their cars faster which means they can attract in market consumers faster. The cost of leaving inventory online with a “Photo Coming Soon” image for 2-5 days is higher than most dealers want to acknowledge. One of the other many benefits of Mobile Inspector is that the inventory can be syndicated across many of the free website platforms and paid platforms that dealers use today. This is often an additional fee charged to dealers and it comes included in the cDemo platform.
The 4th annual Automotive Website Awards (AWA) are created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies. For 2011, PCG Digital Marketing recognized the industry’s best website platforms across five different categories: design, technology, search marketing, mobile websites and mobile applications.
The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools. The 2011 AWA study included a review of over 50 automotive website providers.
This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design, technology, social media and mobile applications. The report is the industry’s reference guide for the best in automotive website technology, design and marketing.
Dealers can purchase the 160 page buyer’s guide to help them with their purchasing decisions in the year ahead by visiting the official AWA website.