PCG Digital Marketing today announced that DealerFire was chosen to receive a 2011 Automotive Website Award (AWA) for best mobile website design. DealerFire was also honored with a Pinnacle AWA for search marketing. This is the second consecutive year that DealerFire has received a Pinnacle AWA for search marketing. The awards were presented to the leading automotive website companies and software vendors at the AWA ceremony that took place October 7th at Caesars Palace, just prior to the DrivingSales Executive Summit.
The acceleration of mobile traffic to dealer websites and the growth of mobile technology makes the mobile website design category a key element of success for dealers in 2011 and beyond. The AWA recognition for mobile technology is critical in raising the bar and discussion on what consists of the best devices, technology, and design to engage consumers on mobile platforms. DealerFire has created a mobile site that is fast, user friendly and drives mobile consumers to a conversion.
DealerFire Recognized For Best Mobile Design
The 4th annual Automotive Website Awards (AWA) are created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies. For 2011, PCG Digital Marketing recognized the industry’s best website platforms across five different categories: design, technology, search marketing, mobile websites and mobile applications.
The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools. The 2011 AWA study included a review of over 50 automotive website providers.
This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design, technology, social media and mobile applications. The report is the industry’s reference guide for the best in automotive website technology, design and marketing.
Dealers can purchase the 160 page buyer’s guide to help them with their purchasing decisions in the year ahead by visiting the official AWA website.