PCG Digital Marketing today announced that TK Carsites was chosen to receive a ‘Peak’ 2011 Automotive Website Award (AWA) for search marketing. The awards were presented to the leading automotive website companies and software vendors at the AWA ceremony that took place October 7th at Caesars Palace, just prior to the DrivingSales Executive Summit.
TK Carsites was one of few companies to win dual Automotive Website Awards in 2009 and 2010. The AWA team is thrilled to honor them once again in 2011. The TK Carsites Connect platform is the first company the team reviewed to fully leverage micro-formatting in Google SERP results to direct consumers to targeted inside pages, regardless of the listing result displayed. TK Carsites’ latest website platform “TK Connect” was just released in September which prevented the AWA review team from including their technology in the 2011 award program. The AWA team looks forward to testing and writing about the new Connect platform because it places TK back in the role of a search-marketing innovator.
TK Carsites and the companies that were selected this year to receive the Peak Performance award stood above the larger field of automotive website companies for Search Marketing architecture. These companies fell short of the points needed for Pinnacle Platform recognition but their technology platforms are ahead of the larger marketplace and deserve serious consideration.
TK Carsites Recognized as Leader in Digital Marketing Strategies
The 4th annual Automotive Website Awards (AWA) are created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies. For 2011, PCG Digital Marketing recognized the industry’s best website platforms across five different categories: design, technology, search marketing, mobile websites and mobile applications.
The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools. The 2011 AWA study included a review of over 50 automotive website providers.
This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design, technology, social media and mobile applications. The report is the industry’s reference guide for the best in automotive website technology, design and marketing.
Dealers can purchase the 160 page buyer’s guide to help them with their purchasing decisions in the year ahead by visiting the official AWA website.